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Is Your Brand Fluent in Every Language?

September 9, 2015

In a survey of more than 3,000 global consumers in 10 non-Anglophone countries in Europe, Asia, and South America, it was revealed that 75% prefer to buy products in their native language, and 60% rarely or never buy from English-only websites. Is this a challenge – or an opportunity?

In this white paper – Is Your Brand Fluent in Every Language? – executives will learn the importance of global fluency, an all-encompassing aspiration for companies and brands, defined as growth wherever opportunity is found, the agility to respond in real-time to market developments, and the power to resonate with people in any language, all cultures, and every market.

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