View this infographic to learn where your translation process lies on the road toward global success.
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5 Trends Shaping the Future of Global Marketing
Smartling commissioned three separate surveys to uncover the global readiness of distinct audiences. Five valuable observations drawn from across all three surveys appear in the following pages.
5 Reasons International Marketing Matters to Your Brand
Target Marketing and Smartling present key takeaways learned from a survey of 300 marketers on why international marketing matters.
The Future of Global Ecommerce
How retail brands are tailoring content and experiences to international shoppers.
Translation Strategy Is Growth Strategy: Achieving a More Dominant Global Position
In this white paper executives will learn how a brand's translation strategy is directly tied to the success of its growth strategy, and the importance of developing a global mindset with translation.
10 Ways to Measure Translation ROI
How Translation Can Turn 4% of Traffic Into $2,786,002
Perhaps the most exciting application of website translation is as a means to market penetration. By leveraging localized content, savvy...
The Translation Cost Category Most Companies Forget
The case for content localization is always easier to make when translation costs are kept low. So for Sasha, VP...
17 Website Translation Traps to Avoid In 2017
We examine the 17 most common website translation traps international businesses face and how to guard your own global growth strategy against pitfalls in 2017.
3 Proactive Steps To Simplify Website Localization
Localizing a website requires more than simple text translation. Unfortunately, fast-moving international marketers often learn this lesson well into their... The post 3 Proactive Steps To...
International SEO Begins Long Before Translation
With more and more buyers’ journeys now starting with an online search, international SEO is becoming one of the most... The post International SEO Begins Long Before Translation appeared first on...
Visual Context: A Translator Tool That Helps The Whole Team
Project managers, marketers, and developers tend to care about translator tools in the same way they care about graphic design...
Translation Quality Assurance Shouldn’t Start With Translators
The difference between the best Italian translator in the world and the second-best Italian translator in the world is exceedingly...
Why Global Content Strategies Must Go Past The Purchase
Most global content strategies start by delivering a minimum viable experience. Companies translate website elements that light the path to...
5 Translation Keys For Businesses Built On Speed
Grow fast or die slow. This McKinsey mantra serves as a warning to any entrepreneur with dreams of building the...
Translation Quality or Translation Speed? How Basho Chose Both