Businesses are looking to expand into global markets as a way to find new revenue opportunities. However, they face a variety of challenges in building and operating successful international websites, web applications, and mobile applications. The time, effort, and costs that come with a localization initiative go far beyond the simple per-word translation costs. Often these initiatives still rely on cumbersome manual processes and require significant overhead. Technology solutions like Smartling’s Global Fluency Platform could help companies contain the total localization costs while also reducing the time-to-market.
Smartling commissioned Forrester Consulting to conduct a Total Economic ImpactTM (TEI) study and examine the potential return on investment (ROI) enterprises may realize by deploying and using its Global Fluency Platform. The purpose of this study is to provide readers with a framework to evaluate the potential financial impact of Smartling’s technology on their organizations.
Smartling’s Global Fluency Platform is an independent, cloud-based software solution that allows organizations to internationalize all forms of digital content with limited IT involvement. The solution enables organizations to work with any preferred translation resources. For a more detailed overview of Smartling’s Global Fluency Platform, please refer to page 17.
To better understand the benefits, costs, and risks associated with a Global Fluency Platform implementation, Forrester interviewed a business service company with multiple years of experience using the Global Fluency Platform. Prior to introducing Smartling’s Global Fluency Platform, the company did not have a localization practice. While the company’s services were available in many regions of the world, they were only available in the English language. By localizing the web pages and web application, the company saw an opportunity to better engage with users in non-English-speaking countries and grow the business in these regions.