5 Reasons International Marketing Matters to Your Brand

December 8, 2015 Kelly Chan

The internet is a global phenomenon, theoretically allowing any company to do business with anyone, in any part of the world, at any time. But how are businesses taking advantage of that? How are you?

In a recent survey sponsored by Smartling, Target Marketing asked 300 of its readers how international marketing factors into their plans, whether those plans are effective or not, and what are some common obstacles they face when expanding to international markets.

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