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Translation Strategy Is Growth Strategy: Achieving a More Dominant Global Position

September 25, 2015

With 95% of the world’s consumers living outside of the US, companies looking to grow their customer base need to consider expansion into international markets. This means creating content that resonates with audiences and cultures native to these new geographical markets.

In this white paper – Translation Strategy is Growth Strategy – executives will learn how a brand’s translation strategy is directly tied to the success of its growth strategy, why brands need to start strategizing with a global mindset instead of thinking about translation as a one-off, and what brands need to consider to implement a successful translation and growth strategy.

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