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The Ultimate Guide to International SEO

August 20, 2015 Kelly Chan

Although you might already be implementing a successful SEO strategy to improve your website’s organic search ranking, traffic and conversions, you could be missing new business opportunities by only targeting your own country, or, if you have multilingual sites, only doing SEO for the local version.

Not only do 73.2% of Internet users speak languages other than English1 but also, according to the latest eMarketer’s forecast2 “in 2014, for the first time, consumers in Asia-Pacific will spend more on ecommerce purchases than those in North America.” Countries in the Asia-Pacific region along with Argentina, Mexico, Brazil, Russia, and Italy among others will be driving ecommerce sales growth worldwide.

To expand your business and compete in the global market, you will need to translate your website into different languages and then optimize these other versions for relevant organic search visibility, traffic and conversions. But which international market should you prioritize? What’s the specific opportunity in your industry for international search markets? What’s the level of search competition, and what does local consumer behavior look like? How do you optimize your website to rank for other languages in other countries’ search results? In this guide you’ll learn the fundamentals for developing your own international SEO process. 

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